SEO & Digital MarketingApply Now

Course Information

• Course Price 15000TK
• Place SETCOLBD Training Center
• Course Duration 12 weeks
• Course Start July 25, 2019

Details

In this course you will learn about Introduction to search engine optimization (SEO). How to research and select appropriate keywords to target, how to successfully integrate search keywords within your web site copy, how to optimize each page of your web site step-by-step, how to create effective Page Title Tags, how to create an effective and optimized META Description Tag, how to create an effective and optimized META Keywords Tag, Overview of various important search engines and directories, how to submit your site to important search directories, and submit your site to crawler-based search engines. An overview of what search engines consider to be "spam" and web design elements to avoid ensuring your site is search engine compatible. Finally teach how to monitor your search rankings and site traffic.

Getting Started with SEO & how do you earn money from SEO sector?

Course Outline

Digital Marketing

1. Introduction to Digital Marketing

All current innovation in marketing is through digital channels. This opening lecture demonstrates the power of applying digital concepts across the marketing function in any business. You will learn how to harness the power of digital marketing as a core driver of the marketing strategy for a company.

2. Search Engine Optimization

The SEO module will teach you about Search Engine Optimization and how to leverage key techniques to improve your website’s organic ranking on search engine results pages (SERPS) to drive more traffic. It covers key technical insights to cultivate an effective SEO strategy.

3. Search Marketing

This module gives you essential skills to strategies plan and manages a Search Engine marketing campaign. You will learn how to develop an effective PPC strategy and achieve demonstrable ROI.

4. Web Site Analytics

This module guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.

5. Social Media 1

In this module you will learn the skills to effectively engage with customers across a diverse range of social media platforms. You will learn to set up social media campaigns, define goals and set KPIs. You will learn different social media communication styles apply for different target audiences.

6. Social Media 2

In this module, you will learn about the challenges involved in implementing an effective social media strategy for your business, especially when using paid advertising options. And how to schedule, manage and report on your campaigns.

7. Email Marketing

This module will teach you about data capture and subscriber segmentation, email design and content, email delivery, and measurement and reporting. You will also learn how to grow and manage a subscriber database.

8. Mobile Marketing

This module provides you with a solid understanding of the rapid evolution of the mobile marketing landscape. Focusing on cutting-edge case studies, you will gain knowledge of the strategies and technologies of best practice mobile marketing.

9. Display advertising

The module covers the core concepts associated with digital display advertising as well as key campaign aspects including: ad formats, campaign setup and planning, target audience definition and publisher selection, as well as campaign administration, budgeting (including different pricing metrics), measurement and optimization.

10. Strategy & Planning

The Strategy and Planning module provides the skills to create a formal digital marketing plan for your organization, enabling you to work effectively with a digital agency or external contractors as required, and establish an approach that will allow you to implement a successful digital marketing strategy.

On-Page Optimization & Technical SEO

1. On-Page Ranking Factors
2. Content Optimization & Duplicate Content
3. Title & Heading
4. Image Optimization & Alt Text
5. URL Architecture & Broken links
6. Meta Description, Meta tag creation & optimization
7. HTML Sitemap creation
8. Page Speed Optimization

Keyword Research and Selection

1. Keyword Planner tool (Search volumes, Competition, Business priority)
2. Mapping keywords to website pages
3. Competition Analysis

Google Webmaster

1. Webmaster tools
2. Google Search Console
3. Bing Webmaster
4. Google Analytics Setup & Monitoring

Off-Page Optimization

1. Related website link creates
2. Backlinks Creation
3. Forum posting
4. Book marking
5. SEO Content writing
6. SEO Content writing
7. Quality link building
8. Article submission
9. Slide submission
10. Image submission
11. Press Release Creation
12. Blog commenting
13. Web 2.0 creation

Social Media Optimization & Marketing

1. Profile building
2. Social Networking Profiles creations & Profile optimization
3. Social Networking Profile Audience or follower increase
4. Content & website link Sharing
5. Image Marketing Optimizations
6. Video Marketing Optimizations
7. Blogging
8. Blog Optimization
9. Social media advertising (PPC)

HQ Link-Building

1. HQ links from big websites
2. Related Content basics link
3. Local listings
4. Niche backlinking via influencers & articles
5. Directory submissions
6. Press Release

Local SEO

Local Search Marketing

1. Local Search Marketing
2. Local Listings and SEO
3. Setting Up Local Business Listings
4. Local Business Categories
5. Claiming Local Listings
6. Local Citations
7. Getting Reviews and Ratings
8. Understanding Review Guidelines
9. Updating Listing Data
10. Prioritizing Your Review Efforts
11. Authority building
12. Trust building
13. Reputation building
14. Relationship building
15. Mentions
16. Tagging